Ceres Community Project - BOARD OF DIRECTORS  
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Ceres Board



Johanna Lucas

Co-chair of the Board
Johanna is the Sr. Director of Talent Acquisition for BioMarin Pharmaceutical, a Marin based biotechnology company that develops medicines for rare pediatric disorders. Prior to her current role, Johanna led North American recruitment for Genentech’s Research and Development functions, where her team was responsible for recruiting the world’s top scientists and clinicians in the areas of oncology and immunology. Johanna’s professional career was architected as a result of her deep interest in science and patient care, having embarked on the journey with the specific goal of improving the lives of patients living with cancer.

Johanna graduated with a B.A. in psychology from George Mason University, and paid her way through undergraduate school by working in restaurants. Her passion for the food business spans decades, and ultimately led to the creation of a cooperative bakery, where collaboration with socially like-minded owners is the key to success.

Johanna is a 20 year Northern Californian and lives and works in San Rafael. By great luck, she discovered Ceres Community Project, which appeals to her passions for patient care, food service and community responsibility. She is honored to serve on the Ceres’ Board of Directors and is committed to helping to expand the remarkable work of the program. In her spare time she is running and hiking the hills of Marin, building a garden, and raising a rescue mutt.

Joe Rogoff

Co-chair of the Board

Joe Rogoff began his natural foods career in Northern California in 1974. Working at co-ops, small retailers, and running his own local foraging/delivery business, he did just about every job in a grocery store. This prepared Joe for store and multi-unit leadership roles at many Bay Area natural grocers. When Food For Thought, a 3 store chain in Sonoma County where Joe was General Manager, was acquired by Whole Foods Market, Joe came along.

After being Store Team Leader at multiple stores, Joe was selected as Regional Vice President of Operations, and later VP of Purchasing in Northern California. In 2010, he moved to Seattle as Regional President of the Pacific Northwest and Western Canada. After 6 years successfully serving the 27 stores and 4500 Team Members of that region, he kept his promise and retired to return home to his family and the redwoods of Sonoma County.

Joe is a passionate believer in human potential, whose career has been dedicated to understanding and serving the aspirations of individuals and communities. With his retirement, he continues to work with organizations where his values and purpose align. Specific interests are in teaching and mentoring future leaders, championing healthy eating and food as community-builder, and in sharing his experience with businesses, non-profits, and social enterprises.

Joe is married to Susan, who has retired from her Professor of Education career and now teaches English at San Quentin Penitentiary and plays banjo. They have three sons and three grandkids. Susan and Joe love to travel, see live music, hike, and garden. Joe’s a steward of the redwood forest, a body surfer when feasible, a music aficionado, Giants and Warriors fan. He’s currently serving on a number of Boards, including the Blessing Basket Project, Taylor Maid Organic Coffee, and Whole Cities Foundation.

Jamie Emerson-Heery


Jamie Emerson-Heery is a CPA and works as a Senior Manager of Assurance at BPM LLP. He has over ten years of experience in public accounting. His experience includes working with companies in a variety of industries in the public and private sector including winery and vineyard land, food and craft beverage, investment banking, investment funds, real estate and manufacturing.

Jamie holds a Bachelor of Science degree in Accounting and Finance from the University of San Francisco. He was recognized as a winner of the North Bay Business Journal’s Forty under 40 in 2016 and was recognized as one of ten North Bay Accounting Leaders You Need to Meet in 2019. He is also a member of Leadership Santa Rosa Class 35.

Aimee Reedy, Ed.D MPH

Aimee has dedicated her professional life to improving the health and well-being of individuals, families and communities. Throughout a long career in public health, Aimee has had the honor to work alongside skilled teams and community members to successfully implement impactful initiatives that focus on the root causes of some of the Bay Area’s most intractable problems. Aimee spent the past 20 years in leadership roles at the Public Health Department County of Santa Clara, in addition to positions in philanthropy, non-profits, and academia. She is currently a management and leadership consultant to public and non-profit organizations. Throughout her career, Aimee has built a reputation for strategic and operational excellence and has used these strengths to engage multi-sector coalitions to collectively impact the public’s health. As Deputy Director of the Public Health Department Santa Clara County, Aimee’s passion for equity led her to launch an organization-wide health and racial equity initiative aimed at addressing systemic barriers that contribute to unfair and preventable disparities in health and well-being outcomes. A lifelong learner, Aimee has a bachelor’s in special education, master’s in public health and doctorate in education. Aimee has lived in the Bay Area for 30 years. She embraces the region’s wonderfully diverse communities and spends most weekends in nature, running and hiking the never-ending choice of trails. Aimee is part of a bicultural/binational Mexican American family and has had the joy of living in Mexico, returning often to visit family and friends.




Mia Fleischer de Kozan

Teen Member
Bio Coming Soon

Micah Reyes

Teen Member
Micah Reyes is a high school student currently attending Technology High School in Rohnert Park in the class of 2021. He has been volunteering at the Santa Rosa Ceres kitchen since 2018 and became a teen leader in early 2020. Having gained lots of information from Ceres ranging from cooking and gardening knowledge to realities of the food and agriculture industries, he wants to give back to Ceres as much as he can to play his part in the organization as well as the community as a whole. He spends his free time reading, playing piano, and making music with his friends. Micah hopes to continue volunteering and make a change in his community and is extremely enthusiastic about the opportunity to have a voice on the Ceres board.



Kathy Housman

Kathy Housman is Vice President of Oasis Sales and Marketing, a national brand management company based in Sebastopol that focuses on the natural products industry. Having worked with organic foods for her entire career, she believes strongly in the link between health and nourishment. She is honored to be joining Ceres, an organization that aligns perfectly with her values about food, health, and community.

Kathy has a Master’s Degree in Political Science from the University of Southern California, where she also received a Bachelor’s Degree in the same field, along with a minor in Italian.

Kathy is proud to call Sonoma County her home for more than 25 years. She lives in Sebastopol with her husband and four children, all of whom attended Sebastopol schools including Analy High School. She first learned about Ceres from her daughter, who worked as a teen volunteer for Ceres in middle school, gaining invaluable experience in both preparing food and caring for others.

She believes that passion and authenticity are essential catalysts to doing what you love and speaking your truth, and looks forward to doing all she can to help support and grow Ceres Community Project.

Denise Laws, RN, DNP

Denise Laws is the Continuum Administrator for Kaiser Permanente of Marin and Sonoma. Denise’s career spans over 33 years in hospital roles, mainly focused on nursing leadership. Denise is excited about joining the board for Ceres where she can share her values related to the impact of nutritional health on healthy communities. Denise graduated from USF with a doctoral degree in executive nursing leadership. Her studies focused on the operationalization of Caring Science Theory at the bedside; encouraging human to human interactions in the healthcare delivery setting that focus on authenticity, intentional connections, all while preserving human dignity. Denise’s interest in Ceres began a few years ago with the idea of studying whether nutritious meals provided by Ceres could reduce hospital readmission rates of CHF patients. This study began this year and we are excited to see what results we will obtain. Denise has lived in Sonoma County for the past 35 years. She has two grown sons. She enjoys playing competitive tennis, golf, and traveling to see the Giants each spring during training in Scottsdale, AZ.



Carlos Lua

Carlos Lua is a vice president and senior relationship manager for the Wells Fargo Commercial Banking Group in the North Coast Region. He has more than 16 years of experience in meeting the financial needs of middle-market companies – businesses with annual revenues ranging from $20 million to $500 million – in a wide variety of industries, with a particular focus in the wine, food and beverage space.

Carlos holds a bachelor’s degree in Economics from the University of California at Davis. He is a graduate of Wells Fargo’s Credit Management Training Program (CMTP). He has also completed a leadership program in partnership with the UCLA Anderson Graduate School of Management.

Carlos is a past board member for the California Human Development Corporation and the Hispanic Chamber of Commerce of Sonoma County. Carlos has been a resident of Sonoma County for 39 years. He currently lives in Windsor with his wife and 3 children.

Jim Rottman

Jim is the Global Head of Diversity and Inclusion for Roche, a Swiss biotech company that has operations in 88 countries including Genentech based in the San Francisco Bay Area. Jim was previously the Vice President of Human Resources for American Express and Human Resource Leader for Diversity and Inclusion at Genentech.

Jim speaks nationally on topics including employee engagement, well-being, diversity and inclusion, and the future of work, and was invited by the White House and United Nations to provide insight and best practices on the topic of flexible workplaces. Along with Jim’s extensive HR background, he was also previously a board member for God’s Love We Deliver in New York City, one of the largest nutritional meal delivery services in the country, and a leader in the Food is Medicine Coalition. Jim and his wife, Chef Hollie Greene, are active in the good food movement and live in Sonoma.

James L. Schieberl

Jim Schieberl is a family physician with over 22 years of clinical experience and serves as the Chief of Medicine at the Santa Rosa Kaiser Permanente medical center. His role oversees the 90 plus primary care physicians/nurse practitioners and the associated staff in the Adult and Family Medicine department. Preventing disease through lifestyle modification has always been the foundation of being a primary care physician. We are what we eat has never been so important. Integrating whole plant-based nutrition feeds the soul, the community, and the body. Eating properly may save a life but also supports organic sustainable farming and our environment.

As Chief of Medicine, Jim has helped develop the Kaiser Permanente family medicine residency program to bring more primary care physicians to our community. Teaching them the whole food concept and the power of medically tailored meals is fundamental to improving the health of our community. The residents spend time at Ceres to better understand these principles. Supporting whole food projects has to be the goal of everyone if we wish to have a healthy future.

Aurora Selpides MD, MPH

Aurora Selpides MD, MPH is a family medicine physician at Kaiser Permanente in the Santa Rosa Mercury Way medical offices. She believes that health education, exercise, and nutrition play an important role in maintaining health and wellbeing. Her interests within medicine and public health include health disparities, integrative medicine, mental illness, and pipeline programs/youth outreach. Aurora is also an alternate board member for the Latino Health Forum which holds a yearly forum addressing health and social issues facing Latinx and underrepresented populations in Sonoma County.

Aurora completed medical school at the University of California, San Francisco as part of PRIME-US (Program in Medical Education focused on the Urban Undeserved). She completed her Family Medicine Residency (Alvernon Family Medicine Residency) at the University of Arizona, Tucson. Aurora also holds a Master of Public Health and Bachelor of Arts in Psychology from the University of California, Berkeley. Aurora was raised in Napa, CA by parents who are Mexican immigrants. She currently lives Santa Rosa with her husband and pug. In her free time she enjoys reading, the outdoors, and attempting to learn Tagalog.



Lisa Ward, MD, MsPH, MS, FAAFP

Lisa Ward is a family physician and Regional Medical Director at Marin Community Clinic, a Federally Qualified Health Center in Marin County, dedicated to providing high-quality patient-centered primary care to underserve and underinsured people. She has worked for over 25 years providing health care services to the homeless, uninsured, immigrants, asylum seekers and refugees. She relishes the chance to implement creative solutions that bring down barriers to health and wellness for people living in dire social circumstances hidden within our larger community. She believes that health care is a human right, one that every person deserves regardless of income, immigration status or insurance status.

Lisa graduated from UC San Francisco School of Medicine in 2001 and completed residency training at San Francisco General Hospital also in the Department of Family and Community Medicine at UCSF. She completed a Masters in Public Health from the London School of Hygiene and Tropical Medicine where she studied health care systems and financing. She completed additional training in preventive medicine, academic medical education, clinical research and leadership for physician executives.

Looking through the broad lens of primary care and public health, it is clear that the brief window of time spent with patients during a clinic office visit is not sufficient in and of itself to bring about health. Rather, the day to day influence of the physical environment, nutrition and food access, and educational potential are powerful forces truly essential to achieve long-standing, deep improvement in the health of our community.

Lisa has lived in Sonoma County for 12 years. She now lives in Windsor and works in Novato, having discovered this amazing organization when Ceres began offering nutritionally tailored meals to patients at Santa Rosa Community Health Centers in Sonoma County where she previously worked. Ceres offered medically tailored, nutritious meals to fragile patients after they were discharged from the hospital or for patients with specific chronic medical conditions. These meals were adapted to support the health care needs of patients, assisting them on their path to recovery. She is thrilled to serve as a member of the Ceres Board of Directors and is committed to spreading the Ceres vision of food as a medicine to treat chronic illness to the people in our community who are most in need.



Robin Weintraub

Bio Coming Soon



Ann DuBay
Cherie Lippard
Cindy Berrios
Coco Weinberg*
Columbia Shafer*
Deborah Vogan
Donna & Nez Tokugawa
Erin Rickard
Fintan O'Halloran*
Jasmine Elliott*
Jason Gittins
Jennifer Lorne
Jessie Brandt*
Joe Marshall
JoEllen DeNicola
Joshua Weil, MD
Judi Pereira
Julia Gombos
Kellie Noe
Ken Maiolini
Kristee Rosendahl
Lily Cummings*
Mark Lancaster
Marilyn Nagel
Michael Hillstrom*
Nathan Boone
Nichole Warwick
Padi Selwyn
Rick Goldberg
Rose DeNicola*
Sarah Scudder
Shannon Gallup*
Sharon Keating
Sonya Dexter*
Sophie Leveque*
Tara Butler

*Former Teen Board Members